Case studies
media ownership- the commercial and legal control of interpersonal and mass communication technologies by individuals, companies and/or governments
web2.0 more user generated content, greater usability for end users over web 1.0. the 21st century
what we do in the shadows
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Music by | Plan 9 |
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Distributed by | Madman Entertainment (New Zealand & Australia) |
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Running time | 85 minutes[2] |
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Language | English |
Budget | $1.6 million |
Box office | $7.3 million[1] |
76
Metascore
33 reviews · Provided by Metacritic.com
88
Slant Magazine
The film sympathetically renders the small humiliations and inconveniences of life as an old-world vampire struggling with modernity.
80
EmpireDan Jolin
Here it is at long last: a truly great vampire comedy. And also the funniest horror film to come out of New Zealand since Braindead.
80
The Hollywood ReporterJohn DeFore
A very funny Kiwi take on vampire lore and its application to the modern world.
80
Time Out LondonCath Clarke
This isn’t much more than a series of ridiculously dotty sketches, and might have worked better as a sitcom, but it’s surprisingly hilarious.
80
Sharp as fangs, warm as fresh blood, this could be the funniest movie of the year. New Zealand’s answer to Edgar Wright.
80
Village VoiceStephanie Zacharek
What We Do in the Shadows is never as self-conscious as you fear it might be, and it has some of the loose, wiggy energy of early Jim Jarmusch, only with more bite. It makes getting poked a pleasure.
75
The PlaylistDrew Taylor
What We Do In the Shadows is the type of little movie that you watch and feel like you've discovered something really special. It's a total surprise; a silly, scary delight.
70
The New YorkerAnthony Lane
It was with both joy and mystification, therefore, that I found myself cackling at What We Do in the Shadows like a witch with a helium balloon.
60
Time OutDavid Ehrlich
A dryly amusing mockumentary from the Kiwis behind the similarly deadpan Eagle vs Shark and Flight of the Conchords, What We Do in the Shadows unfolds like the darkest movie that Christopher Guest never made.
40
VarietyRob Nelson
Some genre fans who prefer the silly to the satiric may bite, but the anemic pic isn’t remotely weird or witty enough for cult immortality.
Opening Weekend: | $83,555 (2.4% of total gross) |
Legs: | 10.78 (domestic box office/biggest weekend) |
Domestic Share: | 42.3% (domestic box office/worldwide) |
Theater counts: | 2 opening theaters/144 max. theaters, 7.2 weeks average run per theater |
Infl. Adj. Dom. BO | $4,300,520. |
1. Turn up at fan events
The genius of Armageddon wasn’t having filmmakers Taika Waititi and Jemaine Clement show up to do a Q&A, but to have two vampires from the film – Petyr and Viago – hunkering down at the back of the audience while things kicked off. Of course they held a black umbrella protecting them from the daylight (hey, you have to get loose with the vampire rules at some point).
2. Run art competitions
Fans were called to submit poster design on the film's Facebook page. Instantly, lots of amazing fan-art, that is shared by fans of the movie, fans of the artist, and fans of the art. There were so many amazing results.
From what I can tell, the winner gets their design printed and used in various cinemas, and gets to come to the premiere. This is a win for both the winners and the movie-makers (who now have a nice poster to use).
3. Change the sign for New Zealand’s capital city
Probably the most dramatic way to market your film is to change the sign of your city. For many films, this could be a challenge, but in the case of a mockumentary about Vampires, you just make “Wellington” change to “Vellington”.
Of course, once it’s dark and time for New Zealand’s 10:30pm news shows, you turn up in character and do a press conference.
4. Make a Trade Me account
People usually use Trade Me (eBay if you’re from anywhere but New Zealand) to flog off old lamps or Xbox games, but in this case it’s being used to market a movie. An account called delicious_necks is apparently the account of the Vampire flat, and they are selling various items from the house.
All the auctions are done in character, written by various vampires from the film. This one is selling a painting of Vladislav (Jemaine Clement’s character).
"This emotive piece is really quite something. Vladislav had been a little bit naughty and was being thrown out of yet another European village back in the day. He really did get up to a lot of mischief," the auction reads.
The filmmakers even go so far as to take part in a Q&A with Trade Me users:
Q. Vladislav, Can you remember what the villagers in the background were doing? Were they expressing fear and loss through interpretive dance?
A. Correct.
Q. Why does your horse look like it is made from twigs?
A. Vhat is wrong vith your eyes?
Q. Ooh, I just realized that this is for that new movie that is coming out. It looks fantastic. I cant wait to go see it.
A. Fangk you. Ve are very excited about it too. The PR person keeps telling us to use this but ve don't really know what it means #NZrelease19June But it is in cinemas from Thursday next veek!
They only have three auctions up at the moment (they did many more that have expired), but all the art is quite good.
"Greetings Trade Me Community, It’s Viago here once again. My flatmates and I have been going through our prize possessions to see if there is anything else we can bear to part with. Deacon hasn't been paying the rent and as we’re fundraising for our upcoming documentary release, we thought why not sell this rather stern canvas image of him anyway?"
5. Do interviews with anyone who asks
I like that during this campaign the little guy didn’t get ignored.
Cori Gonzalez-Macuer talked to the University of Auckland's free rag, Craccum - the only downer was that they got his name wrong, but I suppose that’s the charm of the university press.
6. Try online dating
New Zealand dating site FindSomeone (New Zealand’s OK Cupid) found itself with some Vampire profiles.
7. Know how to be funny on Facebook
At times it’s as simple as being genuinely funny online, as opposed to typing "come and see our film" over and over and over again.
The film’s entire Facebook page is comedy, and an amazing compliment to the film. It’s as good as the special features you get on a Blu-ray, and all part of the experience. From interactions with fans, to updates about friends around the world
YOUTUBE
trailer- 7.9 million views
WEB 2.0- without, no trailer, have online reviews, online streaming
Hollywood blockbuster- F9 2021
200-225 mil budget
box office $726.2 million
May 19, 2021 (South Korea)
June 25, 2021 (United States)
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58
Metascore
54 reviews · Provided by Metacritic.com
75
TheWrapAlonso Duralde
For audiences who want their 2021 return to the multiplex to deliver big, loud, exciting action, F9 makes the cars go fast, jump high, and generally do the impossible. It’s exhilaratingly ridiculous, yes, but it’s also ridiculously exhilarating.
70
Screen RantMolly Freeman
F9 returns to the heights of Lin's best Fast & Furious franchise films, combining big heart and bigger action while deepening its themes of family.
60
Screen DailyTim Grierson
Gloriously ludicrous and stridently melodramatic, F9 is fuelled by its own goofy energy, delivering comically grandiose chase sequences and shameless fan service all in the name of giving audiences an uncomplicated good time.
60
SlashfilmHoai-Tran Bui
After the empty soullessness of Fate of the Furious and the ribald nonsense of Hobbs and Shaw, F9 feels like Lin is pulling the franchise back on track. Whether that track is properly placed or not, or whether it’s actually a track that takes you off the deep end…well, your mileage may vary.
60
EmpireJoshua Rothkopf
Course-correcting to some degree with the return of its most inspired director, Justin Lin’s latest F&F instalment is a little too plastic at times, but back on track.
58
IndieWireDavid Ehrlich
This is a movie that sling-shots so far past self-parody that it loops all the way back to something real.
58
The A.V. ClubJesse Hassenger
The movie’s deference to Diesel’s whims, sincerity, and ego all at once is part of its charm—though perhaps a smaller share of it here than in the past.
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VarietyOwen Gleiberman
Considering that F9 is Lin’s fifth “F and F” film and his first one in eight years, it goes through the motions with more energy than intoxication.
42
The Film StageJordan Raup
Slathered in nostalgia for past moments in the franchise yet still introducing entirely new backstories, this humdrum antepenultimate adventure leaves one convinced those steering the series don’t have a firm grasp on where it’s heading.
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The Hollywood ReporterJohn DeFore
In F9’s would-be showstoppers, the thrills are mostly AWOL or the feats are simply too idiotic to embrace, even guiltily.
The Posters
The teaser poster of Dom with his back turned as he leans against the hood of his car was released all the way back in January, 2020. It’s not much but it doesn’t need to be as it’s simply the announcement that a new movie in the series is coming out and yes, it’s about family.
A series of character posters came out at various points in the campaign that placed each character in front of what I’m assuming is their signature car, or at least one that seems to match the color aesthetic being used. The Photoshopping here is obvious, as the photos look like they’ve been cut out like Joker assembling his scrapbook and then glued to the smoke-filled background.
Dom is at the center of the group of characters featured on the theatrical poster, the rest arrayed around him while at the bottom there are a bunch of cars and a helicopter engaged in some form of racing or chase. I’m not sure the multi-colored plumes of smoke are meant to symbolize or what purpose they serve other than to add something to what would otherwise be a collection of browns and grays. An earlier version of this poster ditched the action and just featured the primary cast leaning against their cars with the same colorful smoke in the background.
Dom and Jakob are engaged in a no-holds-barred race on the IMAX poster, dirt and sparks flying everywhere as they trade paint.
One final poster came out just a few days ago, this one released at the end of a big online promotional day that included the cast answering fan questions. The poster itself was part of the 20th anniversary celebration aspect of the campaign and had Dom standing by himself alongside his car with a collection of memorable quotes from the previous films placed above him.
The Trailers
A teaser trailer was shared by Diesel a couple days before the release of the first trailer. When that trailer (52.5 million views on YouTube) came out at the end of January 2020 it showed that this movie would pick up on the same themes and ideas as the series’ previous entries. It focuses on family both real – Dominic talks about how everything he does is to keep his wife and son safe – and chosen, as he reunites with his colleagues and partners in crime and adventure. This time around they once again face off against Cypher, who has enlisted a criminal who turns out to be Dom’s brother. There are fast cars and over-the-top stunts, including what seems to be Dom catching a car while standing on top of a bus.
Demand for the trailer was so high it recorded over 262 million views across YouTube, Twitter and Facebook in the first 72 hours after it was released.
The final trailer (46.5 million views on YouTube) debuted over a year later, in April 2021. Debuting first on “Today” (thanks to some NBCU corporate synergy), the focus is once again on family, whether it’s the found kind or the one you’re born into. Other than that there are of course ridiculous car and other stunts on display, including some sort of scheme involving magnets and, at the very end, a hint that the franchise will finally go into space, just as fans have been clamoring for.
Online and Social
You can find trailers, a photo gallery, story synopsis and more marketing assets on the movie’s official website. It also has information on the entire saga to date including a timeline of events. Links to the movie’s social profiles are also on the page, but that list doesn’t include the Giphy page for an unknown reason.
An Instagram AR lens was available that assigned each user to a character from the movie.
Advertising, Press and Promotions
In advance of the first trailer’s debut during the Super Bowl, a concert was held in Miami featuring Cardi B., Ludacris and other artists, with the stars of the movie on hand to give fans their first full look at what they could expect. That concert was livestreamed so audiences everywhere could experience it as well. Universal announced the event in December, building anticipation over a month out from it happening.
As the promotional concert was happening, Jimmy Fallon called Diesel from “The Tonight Show” to hear how it was going and get important updates.
When the trailer revealed Han from Tokyo Drift was returning for real, it was only natural that Kang would be interviewed about how that is happening and what it means for him and fans.
The movie was among those with commercials airing during the Super Bowl, just a few days after the first trailer was released. That Big Game spot is short on dialogue – that’s not what the audience is interested in – and long on dramatic car chases and other thrilling sequences.
Fast & Furious 9 — being released as F9 in some markets — has leaked onto torrent sites and other networks that enable piracy, in differing versions of quality and file size (from 900MB to 1.99GB). While most copies are arguably genuine, given the attached screenshots and user comments attesting to their legitimacy, some are fraudulent and merely exist as a trap to load viruses, malware, and whatnot onto the computers of unsuspecting individuals. But even with those genuine cases, the illegal Fast & Furious 9 copies are of remarkably poor quality, feature hard-coded subtitles, and/ or are filled with advertisements. Gadgets 360 does not condone illegal file-sharing. It is against the law and filmmakers deserve to be paid for the content they create.
The first legitimate leaked version of Fast & Furious 9 showed on torrent sites such as The Pirate Bay and Zooqle over the weekend, with the label “CAM” suggesting it was filmed with a video camera in cinemas. F9 premiered last week in several markets, including China, Russia, Korea, Hong Kong, and parts of the Middle East. According to public comments, the first version is filled with ads for an online gambling and betting website. Since then, more versions — labelled “NEW” or “V2” for version 2.0 — have been uploaded to piracy networks, with some carrying hardcoded Hindi or Mandarin subtitles. The latter are present on the film itself, while the former have been inserted digitally.
Thankfully for the Fast & Furious 9 cast and crew, and F9 distributor Universal Pictures, the quality of all the illegal Fast & Furious 9 rips is downright terrible. Per publicly available screenshots, Gadgets 360 can tell that they exhibit severe issues with sharpness, detail, contrast, cropping, and/or colour. We won't be posting any screenshots out of not wanting to spoil any part of the film. Gadgets 360 has not been able to verify audio quality, though user comments suggest that it's echo-y, muffled, and hard to hear. The Fast & Furious 9 full movie leaks only reinforce the fact that you should check out the movie when it's officially available in theatres where you live
Trailer 55 million views
Web 2.0- reviews streaming- netflix, advertsing
indie film- the whale 2022
$3 Million-Budget
September 4th (venice) 2022 and December 9th (US) 2022
The Whale is a 2022 American psychological drama film directed by Darren Aronofsky and written by Samuel D. Hunter, based on his 2012 play of the same name.[5] The film stars Brendan Fraser, Sadie Sink, Hong Chau, Ty Simpkins, and Samantha Morton. The plot follows a reclusive, morbidly obese English teacher who tries to restore his relationship with his teenage daughter.
Fraser won the Academy Award, Critics' Choice Award and SAG Award for Best Actor, while the film also won the Academy Award for Best Makeup and Hairstyling and Chau was nominated for the Academy Award for Best Supporting Actress.
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Running time | 117 minutes[1] |
Country | United States |
Language | English |
Budget | $3 million[2] |
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60
Metascore
57 reviews · Provided by Metacritic.com
100
The TelegraphRobbie Collin
Fraser’s casting is so moving in part because we can still recognise this beloved figure under the blubber, but it’s also because Fraser’s own performance doesn’t court pity. His Charlie is complex, flawed, funny and otherwise fully and radiantly human: a rounded character in more ways than one.
91
The PlaylistJack King
What it boasts in abundance — in this riveting study of a deeply broken man, suffocated by nine years of self-immolation — is a rare and deep compassion, elevated by Fraser’s starring turn.
90
The Hollywood ReporterDavid Rooney
The intense chamber drama never disguises its stage roots but transcends them with the grace and compassion of the writing and the layers of pain and despair, love and dogged hope peeled back in the central performance. Fraser makes us see beyond the alarming appearance to the deeply affecting heart of this broken man.
83
The Film StageRory O'Connor
The Whale is Aronofsky at his most trimmed down.
80
The IndependentGeoffrey Macnab
The pathos is laid on very thick. At times, you wonder why a filmmaker as sophisticated as Aronofsky is resorting to such manipulative tactics. Beneath all its blubber, though, this turns out to be a film with a very big heart.
80
Screen DailyWendy Ide
For all his shame, and the shuttered windows and disconnected webcams that block out the world outside, there’s a magnetism to Charlie and his big, overburdened heart which draws others – and us, as an audience – to him.
67
For Fraser, The Whale is a confident leap forward into the movie-star status that he rightfully deserves.
60
SlashfilmMarshall Shaffer
The Whale" stays too intellectual in its exploration of the physical and spiritual dimensions of redemption to and from bodily captivity. This comes at the expense of the director's strengths in the visceral realm. It restricts what could have been a truly great comeback performance from Brendan Fraser into being merely a good one.
60
VarietyOwen Gleiberman
Most of The Whale simply isn’t as good as Brendan Fraser’s performance. For what he brings off, though, it deserves to be seen.
40
The GuardianPeter Bradshaw
Fraser does an honest job in the role of Charlie, and Hong Chau brings a welcome fierceness and sinew to the drama, but this sucrose film is very underpowered.
A24 production has been using an interesting marketing strategy to promote their new movie, 'The Whale'. After its Venice premiere, there were no new trailers for the film. Months went by without any further marketing for the film.
Finally, just a month before the movie was released, there was a trailer that gave no clue about the movie's plot or gave a glimpse into Brendan Fraser's Oscar-worthy performance. Now the film has been released into select theatres and spreading nationwide.
Youtube- trailer 17 million views
Web 2.0 online streaming- amazin youtube and apple tv
advertiseement through actors social media acounts
One that didn't do so well -The Interview 2014
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Running time | 112 minutes[3] |
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Box office | $12.3 million[6] |
52
Metascore
33 reviews · Provided by Metacritic.com
91
HitfixDrew McWeeny
The Interview is laugh out loud funny all the way through, and once again proves that Rogen and Goldberg will do anything, no matter how dark, for a big laugh, and that character is just as important as punchlines in their work.
91
Comedy is most effective when it’s taking a risk. Here, the directors took a big risk, and managed to finesse something shocking and novel out of the familiar Franco-Rogen dynamic without overplaying their hand.
80
Time OutDavid Ehrlich
Fashioning "The Great Dictator" and "Inglourious Basterds" into a cross joint and then lighting it from both ends, Goldberg and Rogen’s second directorial effort follows the hysterically violent misadventures of idiotic talk-show host Dave Skylark (James Franco, hamming it up) and his underachieving producer, Aaron (Rogen).
60
The GuardianJordan Hoffman
Both Rogen and Franco, who have marvellous chemistry and exude good cheer, continue to tweak their personas in this very amusing, very imbecilic film.
52
TheWrapAlonso Duralde
While The Interview never slacks in its mission to tell jokes, it's such a messy and meandering movie that it never quite lands as a satire of politics or the media or anything else.
50
The Hollywood ReporterTodd McCarthy
An intensely sophomoric and rampantly uneven comic takedown of an easy but worrisomely unpredictable target.
50
USA TodayClaudia Puig
Considering the controversy and chaos Sony Pictures Studios is undergoing because of it, The Interview fails to live up to the hype, floundering as a rowdy comedy as it grows duller by the minute.
50
It's a pity that the film is bereft of satiric zing, bludgeoning the laughs with a nonstop sledgehammer of bro humor.
38
Slant MagazineChris Cabin
It essentially uses a major global issue to cheaply dress up what is two hours of hit-and-miss erection jokes.
30
VarietyScott Foundas
An alleged satire that’s about as funny as a communist food shortage, and just as protracted.
Sony's marketing/PR team "rose above the ashes," per se, and continued publicizing the film no matter how many threats it received. Even theater chains on the home front contributed to the film's potential failure by refusing to release it (in all honesty, I wouldn't risk my life to watch a film in a theater threatened by terrorists). Spinning a negative situation into a powerful marketing opportunity, however, shows a publicist's prowess.
Releasing "The Interview" on popular video-on-demand outlets saved the film from sinking into oblivion. Truly understanding your target audience is the foundation for any campaign. VOD users' demographics constantly expand (from age ranges to education levels), and Sony smartly tapped into this growing market. The platform's audience provided Sony gross profits of $31 million from online and video-on-demand revenues - just in its first week and a half!
Publicists demonstrated their aptitude by revisiting their campaigns from scratch and relying on novel communication methods that cyber attackers couldn't hack. Choosing a theatrical release method that didn't jeopardize audiences from potential terrorist attacks helped as well. Tons of news and entertainment TV programs, newspapers, magazines and blogs covered the film's unfortunate situation, and tracked its success despite numerous obstacles.
Although "The Interview" isn't nominated for an Oscar tonight, its marketing campaign shines brighter than any 24-karat gold statue. Bravo!
youtube- trailer can rent or buy movie on youtube 1.9 million views
NZFC
We are a government agency that invests in New Zealand feature films and short films.
We aim to contribute production financing to between 10 and 12 feature films each year.
We help talented practitioners develop their careers.
We promote New Zealand films domestically and internationally.
We market New Zealand's screen production industry overseas and attract international productions to New Zealand.
We administer the New Zealand Screen Production Rebate and other grants and approve official co-productions
2. What films have they funded in the last 5 years that did really well internationally?
Nzfc funded m3gan and made 178 million at the box office
3. What films have they funded in the last 5 years that you have seen or that you know have been popular?
4. What services do the NZFC offer to help NZ filmmakers in the production process?
The New Zealand Film Commission provides grants, loans, and equity investment to New Zealand filmmakers and businesses to assist in the development and production of feature films and short films.
Our aim is to support the New Zealand film industry to make amazing, original, satisfying, and culturally significant New Zealand films. To be funded, projects generally need to have significant New Zealand content. To assess this, we look at factors such as the subject of the film and who is involved in the project.
Types of Funding
Most of our funding comes from grants - non-repayable funds to be used for a particular purpose. Development Funding is offered as a grant, meaning it does not need to be repayed. The Film Commission offers Production Financing as equity investment. Equity investments give us a stake in the project so we can recoup profits from our investment.
Development and Production Funding
Whether you have an early draft of a screenplay or a feature that is almost ready for market, Development and Production Funding supports a range of New Zealand stories and their many stages of development.
Talent Development Funding
Talent Development Funding supports the next generation of filmmakers by nurturing up-and-coming talent. You can get funding to develop a filmmaking career, and we provide support for industry guilds to deliver services for their members.
Distribution Funding
Distribution Funding supports New Zealand films and their distribution to help ensure the films you make are seen by New Zealand theatrical audiences.
International Relations Funding
International Relations Funding assists New Zealand filmmakers to work with overseas partners and to travel internationally to advance their projects. We provide financial support as well as facilitating introductions to a number of co-production partners who filmmakers can work with.
New Zealand Screen Production Grant
The New Zealand Screen Production Grant supports productions that bring economic and industry benefits to New Zealand. It is divided into a New Zealand grant and an international grant.
5. What is the difference between the 'why' NZFC funds films vs. 'why' Hollywood Big 5 studios fund films?
nzfc funds films to have "amazing, original, satisfying, and culturally significant New Zealand films", giving grants, non repayable loans, and not for profit.
whereas the big 5 fund films to make money.
Youtube
ammount of content created everyday
720,000 hours uploaded per day
who and how much was yt aquired for
youtube was aquired by google for 1.65 billion
how was monetising channels a major shift in the industry
$0.5 per 1000 views,$18 per 1000 advertisement views, it created a job for making youtube content. interactive ads live streaming
youtubes algorithim advantage
metedata matching, type of content, past video performance, video length, demographic
increase audience, how have they changed
add free subscription, available in more countries, made youtube kids app for children, the algortithim aiming ot keep the person on the platform by recommending videos they might like. live streaming, music industry.
What you need to know about the film.
- date of release
- what their budget was
- what they made on opening weekend
- what gross earnings were for the film
- who directed it
- any A-list cast / actors?
- controversy or context around it - if any?
- who distributed the film?
- who funded the film (Indi - if so? How did they fund it? - crowd-funding etc)
- what did critics say about it? reviews and how it was received by the public
- how was it distributed? (DVD / streaming platform etc)?
- Marketing campaigns - what was marketing budget / what ways was it marketed
Cross Media Convergence
This is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films. The same theory can be applied to the music industry where small labels are bought up and taken under the wing of larger groups, like Sony and EMI. Sony is a good example where they produce films, TV and music as well as the hardware to view/listen to their products (including smart phones)
Synergy
Synergy basically means working together to achieve an objective that couldn’t be achieved independently. Cross-media convergence can help with synergy if companies are wise enough to take advantage of the links they have forged. Disney is an obvious example of a synergistic company from the top down from Film Studio to Kids’ TV Channel (where it further plays and promotes its films) to the Disney Store (in the street and online) where your kids can pester you to buy all the merchandise and DVDs/CDs they’ve seen on the TV/Web or in the cinema.
Media Convergence simply refers to the merging of different types of mass media such as Traditional Media, Print Media, Broadcast Media, New Media and the Internet as well as portable and highly interactive technologies through digital media platforms.
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